The Internet, mobile technology, and the rise of social media platforms have changed the face of traditional marketing forever. Principles that were practically set in stone have become obsolete. In order to effectively market a business, product, or event, it is now essential to understand some of the key changes to the customer journey, and in turn how to develop a digital strategy that works for you. The changes have been drastic - consider that Facebook was launched in 2004. Twitter in 2006. The first iPhone came out in 2007! Broadband didn't really take off in the UK until 2007. Since then, the impact of digital has only gotten larger, and there is no sign of that stopping.
At React Media we want to help you to grow your business by harnessing the power of digital technology. The good news is that it doesn't need to be frightening - with some simple steps it is possible to achieve noticeable results. It also an incredibly cost-effective method of marketing, when compared with traditional approaches including print, radio and television.
There is no question, that digital marketing can be an incredibly powerful tool for business. Consider the last time that you searched for something on Google - chances are that you did not go beyond a page or two before clicking on a search result, or refining your search. As such, one important aspect of digital marketing is getting your website to the first page of Google (the UK's most popular search engine).
We have all seen examples of the power of viral - the way that one video, photo, or even story can seemingly work its way around the world via social media. Indeed Barack Obama was something of a trailblazer as one of the first politicians to harness some of this potential during his initial election campaign in 2008. Thanks to social media, business now has easy access to millions of potential customers. This is why social media, such as Facebook and Twitter, also form a key part of any digital strategy.
A third area that is of huge importance, is the analysis of your digital marketing strategy. One of the key strengths of digital marketing is the potential for gathering an incredible amount of data. By analysing this data is is possible to determine what is working and what isn't, which is why any digital marketing strategy should - to an extent - be a continual work in progress. A process of refinement, based on what your customers are doing.
Each element of digital marketing is incredibly powerful in it's own right, however, the greatest results will come when you are utilising all of these elements together in tandem. This principle is at the heart of how we approach digital marketing.
We understand that digital marketing can seem complicated. It's our aim to help simplify this for you, and to offer solutions that deliver real results.