The theory of 'six degrees of separation' states that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps. Whether six is the right number or not is almost irrelevant - the fact is that we are all interconnected, and the world is a much smaller place that we sometimes realise. We see this in social media platforms, such as Twitter, Facebook, and LinkedIn. For businesses, the potential of tapping into these networks is enormous. To think that it is possible to do so wirelessly, using a variety of devices, has changed the face of marketing forever.
Today, if you do not have a social media strategy then you are missing out on potential new customers. It's as simple as that. At React Media, we want to help you develop a strategy that is right for your business. We do this in a number of ways:
Targeting the social networks that are appropriate for your business
Not all social networks are the same. For example, if your focus is on B2B (Business to Business), then you would probably want to maintain a presence on LinkedIn, which has a strong focus on networking opportunities for professionals. On the other hand, for B2C (Business to Consumer), it may be that Facebook is more appropriate, as it tends to be a little less formal. These are just two examples - by working together, we can help you to identify the networks that are right for you.
Building your following
We believe in building a social media following in an ethical manner - which is to say, not by purchasing followers. We believe that 100 engaged followers, who are reading what you have to say, are interested in what you do, and interacting with you, is better than 1000 that do not. We will help you to develop this type of following using tried and tested methods.
Develop engaging content
Checking your social media account should not be a chore - if the content you are putting up is boring, useless, or repetitive then there is a pretty good chance that your following will decrease over time. The secret is to give your followers what they want - talk with them when they contact you, write interesting, relevant posts, post regularly, and don't be afraid to promote what you do (just not too much!).
Monitor your progress
It is important to understand how people are reacting to what you are doing on social media. For example, it could well be that you are getting a better response rate at a certain time of day (for whatever reason) for a particular type of post - you are then able to use that insight to schedule posts for similar times. There are many other examples of how the information can be used to help improve performance.
Social media can be a time consuming, not to mention confusing, enterprise. We are here to help.